Project Description
I need a results-oriented marketer to plan and run a one-month Facebook and Instagram campaign aimed squarely at generating leads and sales. My audience is already defined; what I’m missing is the strategic execution—strong copy, split-tested ad sets, and daily optimisation—to convert interest into real enquiries and purchases.
Text-based creative will be the core of this project. I’ll supply brand guidelines, past post data, and any product details you require. From there, you’ll craft scroll-stopping headlines, concise body copy, and persuasive calls to action. Pair that copy with simple visuals (logo, colour palette, stock imagery if needed) so the ads remain text-forward while still compliant with Meta policies.
Key milestones I expect:
• Campaign blueprint: objective settings, audience segments, projected KPIs
• Content calendar & ad copy: at least 10 unique text-focused ads ready for approval
• Launch & optimisation: daily tweaks to targeting, budget, and creative for peak performance
• Final report: clear metrics on reach, clicks, CPL/CPA, plus recommendations for the next phase
You’ll have full access to the Business Manager, Pixel data, and any custom audiences already in place. The campaign must be live and gathering data within four weeks from project start, so efficient communication and quick iteration are essential.
Proficiency with Meta Ads Manager, A/B testing, and analytic tools like Ads Reporting or GA4 will be critical to hitting our lead and sales targets. If this fits your wheelhouse, let’s move fast and make the numbers sing.