Project Description
I’m ready to launch an all-video campaign on Google that pushes our service offering directly toward purchase. The objective is crystal-clear: increase sales. I need someone who can take full ownership of the process—planning, building, and optimising skippable and non-skippable video placements across YouTube and the Google Display Network.
Here’s what I’m expecting:
• A data-backed strategy that identifies high-intent audiences and the best bidding model for conversions.
• Creative guidance (or full production if you offer it) to craft short, persuasive videos that comply with Google Ads policies.
• Complete campaign setup inside Google Ads and linkage to GA4/Tag Manager so every view, click and sale is tracked properly.
• Ongoing optimisation: refining audiences, testing variations, managing budgets, and reporting clear performance metrics focused on cost-per-conversion and ROAS.
I’m prepared to move quickly, so if you have proven results with service-based businesses and you’re comfortable working exclusively in Google’s video ecosystem, let’s get started today.