DIGITAL GROWTH & BRAND PARTNER - (Freelance / Boutique Agency)

Industry : Entry-Level Quiet Luxury / Premium Menswear Label LOCATION = ONLY Delhi NCR ABOUT THE BRAND We are building a premium minimalist menswear brand built on: • Product-first philosophy • Refined construction • Superior fabrics & finish • Understated luxury • Zero-discount brand positioning We are focused on building a long-term premium essentials brand through disciplined performance marketing, thoughtful storytelling, and strong product quality — not noise. ROLE OVERVIEW We are seeking a digitally native growth partner to lead and manage the digital growth ecosystem of the brand during its launch and scale-up phase. This role combines: • Performance marketing • Creative execution • Funnel optimization • Content transformation • Influencer ecosystem management • Strategic growth thinking This is NOT a vanity-social-media role. We are looking for a lean, high-ownership operator or boutique team with strong D2C ecommerce understanding. CORE RESPONSIBILITIES 1️⃣ PERFORMANCE MARKETING & FUNNEL MANAGEMENT • Setup and manage Meta ad campaigns • Prospecting + retargeting funnels • Creative testing and optimization • Budget allocation and CAC management • ROAS optimization • Audience refinement and scaling • Weekly optimization cycles • Launch and campaign strategy execution 2️⃣ ANALYTICS, CRO & PERFORMANCE OPTIMIZATION • Manage: o Meta Pixel o GA4 o Conversion API (CAPI) • Monitor: o CAC o ROAS o Conversion Rate o Add-to-Cart % o AOV o Funnel drop-offs • Identify bottlenecks and implement remedies • Landing page optimization • CTA and product page refinement • Execute A/B testing and funnel improvements 3️⃣ CREATIVE ASSET ENGINEERING & CONTENT TRANSFORMATION • Curate and transform: o Raw production footage o Product shoot footage o High-resolution photography into: o Reels o Ad creatives o Stories o Retargeting creatives • Edit performance-first content aligned with: o Quiet luxury positioning o Minimal premium aesthetic o Product-first storytelling • Add subtitles, overlays, music, formatting, and exports for: o Meta o Instagram o WhatsApp 4️⃣ SHOOT MANAGEMENT & CREATIVE COORDINATION • Coordinate: o Videographers o Photographers o Creative vendors • Develop: o Moodboards o Shot lists o Creative direction • Plan: o Product shoots o Lifestyle shoots o Craftsmanship-focused content • Manage: o Shoot timelines o Asset organization o Raw footage delivery 5️⃣ SOCIAL MEDIA & BRAND NARRATIVE • Maintain premium and restrained brand tone • Execute: o Product-focused storytelling o Educational content around fabric & construction o Minimal premium content • Repurpose ad creatives into social content • Manage: o Posts o Reels o Stories o Community interactions Expected cadence: • 2–3 high-quality posts weekly 6️⃣ INFLUENCER ECOSYSTEM MANAGEMENT • Identify and shortlist relevant creators: o Micro, Nano and upto 75K followers range o Minimal / premium aesthetic • Coordinate: o Outreach o Negotiations o Deliverables o Usage rights • Ensure influencer alignment with brand positioning • Integrate influencer content into paid campaigns 7️⃣ REVIEW & SOCIAL PROOF ECOSYSTEM • Setup and manage review automation • Coordinate customer review collection • Repurpose reviews into: o Ads o Testimonials o Retargeting creatives • Monitor review ecosystem health EXPERIENCE REQUIREMENT • 4–7 years relevant experience preferred • Must have handled D2C ecommerce brands • Fashion / premium lifestyle experience preferred • Strong understanding of: o Shopify o Meta Ads o Performance marketing o Conversion funnels • Strong creative judgment and premium aesthetic understanding IDEAL PROFILE We are looking for someone who understands: • Premium positioning without excessive luxury theatrics • Product-led storytelling • Performance-first execution • Minimalism and restraint in branding • Long-term brand building over trend chasing REPORTING & ACCOUNTABILITY Weekly visibility into: • CAC • ROAS • Conversion Rate • Add-to-Cart % • Creative performance • Funnel optimization • Retargeting growth • Review ecosystem performance Monthly strategy review mandatory. COMPENSATION STRUCTURE Recommended range for a lean but strong freelance / boutique setup: ₹70,000 – ₹1,00,000 per month Performance-linked incentives may be considered for the right candidate/partner. FINAL NOTE We are looking for a growth partner who understands that premium brands are built through: • Consistency • Restraint • Product quality • Disciplined performance marketing • Thoughtful execution —not noise, trend-chasing, or vanity metrics.