Project Description
Scope of Work (SOW)
Aurah Personal Care – E-commerce Launch Support
Project Overview
Aurah is a startup personal care brand preparing for its initial e-commerce launch with 2 SKUs. We are looking for a freelancer/consultant to manage and execute the complete Amazon launch setup and provide strategic guidance for early-stage growth.
The objective is to ensure a smooth, compliant, and conversion-focused launch on Amazon India, with future readiness for Shopify and D2C scaling.
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Scope of Services
1. Amazon Seller Account Setup & Compliance
- Amazon Seller Central account setup/review
- Brand onboarding guidance
- GST and compliance verification
- Category approval support (if required)
- FBA onboarding support or self-ship setup recommendation
- Shipping template configuration
- Return and replacement settings setup
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2. Fulfillment Strategy Consultation
Freelancer to advise on:
- FBA vs Self-Shipping for initial launch phase
- Cost comparison and operational feasibility
- Recommended model for a 2-SKU startup launch
- Transition strategy for scaling
Deliverable:
- Written recommendation with pros/cons and execution roadmap
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3. Product Listing Creation & Optimization
Complete Amazon listing setup for 2 SKUs including:
Listing Deliverables
- SEO-optimized product titles
- Bullet points
- Product descriptions
- Backend keywords/search terms
- A+ Content strategy guidance
- Category and attribute optimization
- Variation setup (if applicable)
Visual Assets
- Guidance on Amazon-compliant creatives
- Review and optimization of AI-generated product images
- Suggestions for future professional shoot requirements
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4. Product Photography Guidance
Freelancer to advise:
- Whether AI-generated images are acceptable for initial launch
- Amazon image compliance requirements
- Minimum image standards required for conversion and approval
- Recommendations for future premium photography scaling
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5. Packaging & Amazon Compliance
Provide detailed guidance on:
- Amazon-compliant outer packaging requirements
- Barcode placement
- Labeling requirements
- FNSKU process
- Shipping carton specifications
- Fragile/product handling instructions (if applicable)
Deliverable:
- Packaging compliance checklist/document
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6. GS1 Barcode Support
Clarify and support:
- GS1 barcode procurement process
- Barcode integration into listings
- Barcode-to-SKU mapping
- Any additional Amazon compliance requirements related to barcodes
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7. Inventory & FBA Coordination
Support with:
- Inventory preparation workflow
- FBA shipment plan creation
- Manufacturer-to-FBA coordination guidance
- Labeling instructions
- Dispatch readiness checklist
Clarification required:
- Whether inventory should first come to our warehouse or can move directly from manufacturer to FBA
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8. Shopify & D2C Strategy Consultation
Strategic guidance on:
- Whether Shopify should launch simultaneously or after Amazon traction
- Recommended timing for D2C website launch
- Early-stage scaling roadmap
- Conversion and branding considerations
Current internal direction:
- Focus on Amazon for first 60 days before pushing Shopify
Freelancer to validate or recommend modifications.
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9. Timelines & Project Management
Freelancer to provide:
- Complete setup timeline
- Estimated turnaround time for listing creation
- Expected approval timelines
- Dependency checklist from Aurah team
- Weekly progress updates
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Expected Deliverables
- Fully optimized Amazon listings for 2 SKUs
- Amazon account setup completed
- Compliance checklist
- Packaging guidance document
- Fulfillment strategy recommendation
- Launch readiness checklist
- Shopify/D2C recommendation document
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Ideal Freelancer Profile
- Proven experience with Amazon India launches
- Experience with beauty/personal care category preferred
- Strong understanding of Amazon SEO and compliance
- Knowledge of FBA operations and packaging standards
- Experience working with startup brands
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Project Priority
This is a high-priority launch project with tight timelines. We are looking for someone execution-oriented who can move quickly and provide strategic as well as operational support.
Please share:
- Relevant portfolio/case studies
- Timeline estimate
- Commercial proposal
- Scope inclusions/exclusions
- Communication process