Project Description
I own a growing educational-toys shop and want to turn our Instagram presence into a true sales engine. My priority is clear: every reel, story, and post should push parents of 1 to 10-year-olds a step closer to hitting “Add to Cart.”
Here is what I need from you:
• Weekly batches of lively Reels that mix playful demos, quick tips, and trending audio.
• Eye-catching feed posts and stories designed in Canva, Photoshop, or similar tools, always keeping our bright, child-friendly palette.
• A content voice that feels fun, light, and imaginative—never lecturing—so mums and dads feel entertained while discovering the learning value of each toy.
• Full management of Instagram Ads via Meta Business Suite: campaign setup, creative testing, audience refinement, and continuous optimisation for conversions.
Experience with the GCC market is a big plus; I’d like product references, captions, and even posting times to reflect regional nuances when relevant.
Acceptance criteria
• Consistent publishing calendar agreed in advance.
• Reels averaging strong 3-second views and an upward trend in CTR to our shop link.
• Clear ROAS reporting from paid campaigns, shared every fortnight.
If you can combine creativity with data-driven ad management, let’s get started.