Project Description
Two cohesive, Milwaukee Brewers–inspired logos are required for our brand. Both versions should echo the Brewers’ overall theme, their distinctive typography, and a clever emblem, yet remain unmistakably ours.
Colorways
• Primary set: forrest green, gold/yellow, white (Oakland A’s / University of Vermont tones)
• Alternate set: royal blue, powder blue, gold, white (Kansas City Royals palette)
Usage context spans website headers, embroidered merchandise, and large-format signage, so every stroke and counterform must read crisply from 24 px to billboard scale. Hand-drawn refinement is non-negotiable—no automated generators or stock shortcuts.
Deliverables
• Two finished logo designs, each supplied in both color schemes
• Fully layered, editable source files (AI or PSD)
• High-resolution transparent PNGs ready for digital and print use
Acceptance criteria
• Typography, symbol, and overall composition clearly reference Brewers style without infringing on trademarks
• Legibility maintained at miniature and oversized applications
• Colors match the palettes above (Pantone or CMYK/RGB values noted)
• Files organize layers logically and name them clearly for future edits
Reference images of the Brewers marks will be provided upon kickoff. Expect open, timely feedback so the final artwork feels hand-crafted, polished, and production-ready.