Project Description
I’m ready to take my range of handmade dough-bowl candles, wax melts, car diffusers, glass apothecary candles, natural remedies, artisanal soaps, K-Beauty skincare, goat-milk lotions, KITSCH items and accessories from local sales to a fully fledged online business, and I need a partner who can build and launch the entire operation on Shopify.
Website & Brand Experience
• Design a clean, nature-inspired Shopify storefront that highlights the different shapes, sizes and fragrances of my candles while leaving room for the rest of my wellness and beauty line.
• Ensure the site is fast, mobile-first and conversion-focused, with intuitive navigation, secure checkout and clear upsell/cross-sell flows.
• Create on-brand graphics, hero banners and product image treatments that feel cohesive across the store and later social channels.
Inventory & Operations
• Migrate or synchronise every SKU from my current Square system (or recommend a smarter alternative) into Shopify, preserving variants, photos, prices and stock counts.
• Configure real-time inventory tracking so online and in-person sales never conflict.
• Set accurate shipping tiers and handling fees for candles, melts and fragile items, plus automatic rules for domestic and potential international orders.
• Leave headroom for future dropshipping lines should I decide to add them.
Marketing Engine
My primary goal is e-commerce sales, so I need:
• Social media ad funnels (Meta, TikTok or Pinterest) with pixel tracking installed.
• Search engine campaigns on Google, built around high-intent keywords for candles, natural skincare and gift sets.
• Email marketing flows (welcome, cart-abandonment, post-purchase) through Klaviyo or Mailchimp, complete with branded templates.
• Basic reporting dashboards so I can see ROAS, list growth and best-selling products at a glance.
Key Deliverables
1. Live Shopify store with domain connected, payment gateways active and at least 50 products fully tested.
2. Automated inventory sync from Square (or agreed alternative).
3. Shipping, tax and dropship-ready logistics settings.
4. Three ad campaigns (social, search, email) launched with tracking and remarketing enabled.
5. Branded graphic assets: homepage hero, collection headers, email templates.
6. One-hour walkthrough video or call plus written SOPs covering day-to-day management.
If you’ve guided other artisan brands from ground zero to profitable online sales and can handle both the technical build and the marketing lift, I’d love to see your approach and timeline.