Project Description
I’m giving my current website a complete face-lift to capture the energy, movement, and bold attitude you see on leading athletic brand sites like Nike. The structure and content stay the same; what I need is a fresh UI/UX and graphic direction that instantly signals “high-performance sports” the moment someone lands on any page.
Core visual priorities
• Dynamic visuals and imagery
• Bold typography and colors
• Athlete-focused content
Here’s how I picture the workflow: first, mood-boards and an updated style guide that lock down the color palette, type hierarchy, button states, icon set, and image treatment. Next, high-fidelity Figma (or XD/Sketch) mock-ups for desktop and mobile breakpoints, including interaction states and micro-animations where they add punch without slowing the user down. Finally, packaged assets and hand-off notes ready for my developers in Zeplin or a comparable spec tool.
I already have site maps and wireframes, so I can jump straight into reviews once the initial concept is ready. Clear, engaging sports imagery, clean grid layouts, and intuitive navigation are the key measures of success. If you thrive on turning static screens into sharp, kinetic experiences, let’s roll.