Project Description
I have just expanded my agency’s portfolio to cover both U.S. commercial insurance and government insurance, with an immediate emphasis on government-backed health insurance programs. What I need now is a clear, compelling way to present these offerings to prospects—everything from busy business owners to contracting officers in federal, state, and municipal agencies.
Here is the help I’m after:
• A unified brand story that makes it obvious we cover the full spectrum—commercial lines on one side, government health plans on the other—yet still feels like one coherent service.
• Messaging and copy that speak the language of each audience (plain-spoken for business owners, compliance-focused for government buyers).
• Visually polished sales collateral (digital brochure, one-page sell sheet, slide deck) that I can hand to leads or attach to bids.
• A lightweight web or landing-page refresh, so every call-to-action points prospects to a simple quote or discovery form.
You are free to recommend design tools and marketing platforms you’re most comfortable with—Adobe CC, Canva, Figma, HubSpot, Mailchimp, or others—as long as the final files are editable and ready for use in future campaigns.
Acceptance criteria
1. Final brand messaging document (tagline, elevator pitch, key benefit bullets).
2. Print-ready PDF brochure and matching digital versions.
3. Editable slide deck (PowerPoint or Google Slides).
4. Live landing page or page mock-ups with mobile responsiveness confirmed.
If you have prior experience positioning insurance products—especially anything that straddles both commercial and government sectors—let me know. Turnaround inside two weeks is ideal, but I’m flexible if we agree on milestones.