Project Description
Overview
We are looking to modernise the Ingham Jones website to better reflect our brand, improve user engagement, and introduce more dynamic, visually compelling elements. The current site is functional but static, and we want to evolve it into a more interactive and contemporary experience similar in feel to Oliver James clean, confident, and data-driven.
Objectives
Create a more dynamic and engaging user experience
Better communicate our value proposition and expertise
Improve visual hierarchy and storytelling across pages
Introduce motion and live/rotating content elements
Maintain a professional, high-trust aesthetic
Design Direction
We are particularly inspired by the use of motion and live data on the Oliver James website. Specifically:
Under the “Client Solutions” section, they feature rotating statistics/data points that animate and change over time
Subtle animations and transitions that bring the page to life without overwhelming the user
Clean layouts with strong typography and confident use of whitespace
We would like to incorporate similar dynamic elements, especially:
Rotating or animated statistics (e.g. placements, sectors covered, years of experience, client metrics)
Smooth scrolling effects and transitions
Interactive content blocks that update or shift as users navigate
Functionality Requirements
No job search functionality is required
Clear and intuitive navigation
Mobile-responsive design
Fast load times despite added motion elements
Easy content management (CMS-backed where possible)
Tone should be:
Professional but modern
Confident and clear
Focused on outcomes and relationships
Success Criteria
Increased time on site and engagement
Improved perception of brand quality and credibility
A more memorable and differentiated user experience
Positive feedback from clients and candidates
Notes
The goal is not to replicate Oliver James, but to take inspiration from their use of motion and data storytelling, and apply it in a way that feels authentic to Ingham Jones.
We are open to creative input on how best to achieve this and welcome suggestions on design, animation, and user experience improvements.