Project Description
I need a sharp, modern B2B marketing roadmap that drives measurable sales from small- and medium-sized enterprises across the UAE. The emphasis is on quick, tangible returns—so please leave classic SEO or any “build-it-slow” approach at the door.
Scope
• Channels in play: social media, email marketing, content marketing and Google Ads. Feel free to weave them together, but keep the spotlight on activities that convert, not simply engage.
• Primary objective: more sales. Brand awareness, leads or reach are welcome side effects, yet the core metric is revenue growth.
• Target buyers: UAE-based SMEs operating in sectors you identify as the highest-value opportunities.
Deliverables (all in one document)
1. A step-by-step, channel-by-channel action plan outlining exactly what will be executed each week or month for the first 90 days.
2. Quantified targets per channel—e.g., expected clicks, conversion rates and the sales volume you project.
3. Milestone timeline showing when each target should be hit.
4. Budget allocation guidelines for paid components (Google Ads, boosted social posts) so I know where every dirham goes.
5. KPIs dashboard layout I can track internally.
6. Recommended creative themes, messaging angles and content formats that resonate with UAE SME decision-makers.
Acceptance criteria
• Every tactic is tied to a numeric sales goal and deadline.
• No tactic relies on long-tail SEO or non-measurable “brand building.”
• Plan is specific to UAE regulations, business culture and buying cycles.
Provide the full strategy in PDF or Google Docs format. Once I approve the plan, we can discuss execution separately, but this listing covers the strategy only.