End-to-End Digital Marketing Plan

My site needs a cohesive strategy that blends organic growth with paid amplification so it can start turning visitors into real buyers. Here’s the scope I’m ready to hand over: SEO & Content I want clean on-page optimisation, technical fixes where required, and a content calendar filled with engaging, human-written articles or landing pages that line up with my funnel stages. Expect to handle keyword research, internal linking, meta data, schema and anything else that moves the needle. Paid Advertising Once the organic foundation is set, I need ads running across Meta platforms and Google Ads. This covers audience segmentation, ad-set structure, creative copy, split-testing, conversion tracking, and ongoing bid/budget tuning so every click stays profitable. Overall Objective Everything above should ladder up to one tangible outcome: generating leads or direct sales, not just traffic. Deliverables (all discrete) • A written, step-by-step digital marketing plan covering SEO, content, Meta ads and Google ads • 30-day, 60-day and 90-day action calendars with KPIs attached • Three sample content pieces to prove tone and quality • Ad account setup or audit documents, plus at least two live campaigns with tracking pixels correctly installed • Weekly performance reports pulled from GA4, Search Console and Ads Manager Acceptance Criteria The plan must be actionable without guesswork, traffic should trend upward inside 30 days, and lead volume or sales must be measurable against the KPIs outlined at kickoff. Send a detailed project proposal that walks me through your methodology, timelines, and tools you’ll lean on (e.g., SEMrush, Ahrefs, GA4, Meta Ads Manager). I’ll shortlist based on how clearly you translate this brief into an execution roadmap.