Project Description
Glana is a QR payment platform built for restaurants. We help restaurants increase revenue, grow tips, speed up table turnover, and own their guest data — all through a seamless scan-to-pay experience. We operate across multiple markets with materials in English, Armenian, and Russian.
What We Need
We're looking for an experienced brand identity designer to build a comprehensive brand book for Glana. We have an existing visual direction (purple palette, bold typography, clean layout) that needs to be formalized, refined, and extended into a full system.
Deliverables
1. Brand guidelines document— colors (primary, secondary, neutrals with HEX/RGB/CMYK values), typography system, spacing rules, logo usage rules, tone of voice, and do's & don'ts
2. Logo refinement — cleaned up logo files in all required variations (full, icon-only, light, dark, horizontal) delivered in AI, SVG, PNG, and PDF
3. Marketing templates — editable templates for pitch deck slides, one-pager/flyer, and social media posts (LinkedIn + Instagram), consistent with the brand book
What We'll Provide
- Existing PDF pitch materials in 3 languages (EN, AM, RU) as reference
- Current logo and color usage
- Brand personality direction: modern, clean, trustworthy, growth-focused
Ideal Candidate
- Strong portfolio in B2B SaaS or fintech brand identity
- Proficient in Figma (required) and Adobe Illustrator
- Experience delivering full brand books, not just logo packs
- Attention to detail and ability to work independently
Budget: $300–$700 (fixed price, based on scope)
Timeline: Flexible — quality over speed
To Apply
Please include 2–3 examples of brand books or identity systems you've created. Proposals without portfolio samples will not be reviewed.