Project Description
I want to turn my social channels into a steady source of qualified leads. My main focus is social media—specifically Instagram, X, and tiktok—so every tactic, piece of creative, and call-to-action should be built for those feeds first. I am not ruling out channels like Facebook, LinkedIn, or even email and SEO later, but right now I need a specialist who can make these three platforms work hard for lead generation.
Here’s what I’m expecting:
• A concise strategy that defines audience segments, offers, and an outreach calendar for Instagram, X, and tiktok
• Scroll-stopping ad creatives and organic post templates sized correctly for Reels, Stories, and in-feed placements
• Campaign setup inside Meta Business Suite, TikTok Ads Manager, and the native X Ads interface, including pixel or conversion API tracking
• Clear KPIs—cost per lead, click-through rate, landing-page opt-ins—and a simple dashboard (Google Looker Studio or similar) so I can check performance at a glance
• Weekly optimisation notes that show what was tested, what won, and what you’ll do next
Once initial results are in, we can decide whether to widen the funnel with Facebook or LinkedIn retargeting and layer on email automation. For now, your deliverable is a three-month social campaign that fills my CRM with fresh, verifiable leads.