Project Description
I’m looking to breathe new life into my existing Google Ads account so it can reliably bring more visitors from our local market to the website. The fundamentals are in place, but performance has plateaued and I need a fresh, expert perspective on three core areas: choosing stronger keywords, sharpening ad copy that resonates with local search intent, and tightening bid strategy so my budget focuses on the clicks that matter most.
Current status
• Campaigns are active and already collecting data, yet click-through rate and traffic volume have stagnated.
• Tracking and conversion tags are installed and verified, giving you the insights you’ll need to refine performance.
• Geographic targeting is narrowed to the regions we physically serve; I want to keep that focus while scaling volume.
What I need from you
1. A revised keyword plan that balances volume and relevance, uncovers missed local terms, and filters out budget-draining queries.
2. Fresh ad variations that highlight our value proposition, use compelling calls-to-action, and comply with Google Ads policies.
3. An optimized bidding and budgeting approach—whether smart bidding, manual CPC, or a hybrid—that lowers average CPC without sacrificing traffic.
I’ll grant full account access in a manager link, share recent performance reports, and be available for quick feedback loops. Once your updates go live, I’d like a concise summary of the changes and a timetable for expected results so I can benchmark progress.
If you have a proven track record of driving local traffic and can demonstrate quick wins as well as long-term efficiency gains, I’m eager to work with you.