Project Description
The Objective
Breakout® is seeking an elite performance marketer to own the Meta Ads ecosystem for breakout.in. This is not a "set and forget" role; we require a strategist who can bridge the gap between high-impact visual storytelling and rigorous ROI optimization. You will be responsible for driving high-intent leads and hitting aggressive ROI targets through a feedback loop of creative testing and data-driven scaling.
Core Deliverables
End-to-End Meta Management: Full-funnel campaign structure, audience segmentation, and technical tracking (CAPI/Pixel).
High-Conversion Video Production: Scripting and editing "scroll-stopper" ad creatives designed specifically for Meta’s current algorithm (Reels, Stories, Feed).
Performance Accountability: Direct ownership of Lead Quality and ROI. You must be comfortable working toward specific monthly targets.
Iterative Testing: Rapid A/B testing of hooks, CTAs, and landing page congruency.
Technical Requirements
Proven Track Record: Must show case studies of managing high-spend accounts with a focus on lead generation (not just awareness).
Creative Stack: Proficiency in Premiere Pro, After Effects, or CapCut for high-retention video editing.
Analytical Rigor: Ability to translate complex Meta metrics into clear, actionable business insights.
This is a long term contract with monthly deliverables and targets.