Project Description
We are seeking a skilled professional or team to develop a luxury travel website, Grand Prix Escapes, targeting affluent Formula 1 enthusiasts. The project includes three interconnected deliverables: (1) brand identity and logo design, (2) website design in Figma, and (3) WordPress development. These components must be delivered as a cohesive system to reflect the premium positioning of the brand.
Key Requirements:
- Logo design as an elegant typographic wordmark with subtle racing or travel motifs.
- Figma-based website design with a minimalist, editorial aesthetic inspired by references like Mr & Mrs Smith, Black Tomato, AMAN, and Swoon by SLH.
- WordPress development using Astra or Kadence theme and Elementor Pro or Bricks Builder.
- Fully responsive, SEO-optimized site with fast page load speeds (90+ Google PageSpeed score).
- Core pages include Homepage, About, Contact/Enquire, Travel Tips index, single post template, and six race destination templates.
Ideal Skills and Experience:
- Proven experience in luxury branding and web design for high-end clients.
- Expertise in WordPress development with strong attention to performance optimization.
- Ability to integrate affiliate marketing tools and configure analytics platforms like GA4.