Project Description
We are building a scalable ecommerce brand focused on:
* heirloom seeds
* medicinal herbs
* non-gmo gardening
* seed kits
* Grow Club subscriptions
* self-sufficiency systems
* propagation & garden supplies
* educational gardening content
This is NOT a basic Shopify storefront.
This is a scalable ecommerce ecosystem designed for:
* long-term SEO growth
* subscriptions
* category authority
* AI content/video marketing
* large catalogue expansion
* conversion optimisation
Initial MVP launch required within 7 days.
# WHAT WE NEED
We are open to:
* one team handling everything
OR
* separate specialists for:
* Shopify development
* SEO
* AI video/content creation
Applicants must clearly state:
* what is handled in-house
* what is outsourced
* who works on the project
* exact timeline
# SHOPIFY / ECOMMERCE REQUIREMENTS
Must be experienced with:
* Shopify Online Store 2.0
* large catalogue ecommerce
* Shopify collections
* metafields
* Search & Discovery
* filtering systems
* subscriptions
* app integrations
* mobile-first optimisation
* Core Web Vitals
Store must support:
* 1500+ future SKUs
* advanced filtering
* scalable collections
* SEO-focused architecture
* bundles/kits
* subscription products
* bulk imports
* future expansion
# REQUIRED FILTERING & METAFIELDS
Filtering must support:
* heirloom/hybrid
* organic
* medicinal
* climate
* planting season
* growth speed
* perennial/annual
* Australian native
* drought tolerant
Metafields must support:
* planting time
* harvest timing
* climate suitability
* companion planting
* medicinal use
* spacing
* germination timing
* Grow Club tagging
Filtering must NOT create SEO duplication issues.
# GROW CLUB SUBSCRIPTION SYSTEM
Must build:
* subscription landing page
* Bronze / Silver / Platinum tiers
* recurring checkout
* subscription product templates
* customer subscription portal
* skip/pause/cancel functions
* subscription upsells
* retention email flows
Preferred apps:
* Appstle
* Recharge
# SEO REQUIREMENTS
This is NOT basic SEO.
Must implement:
* collection SEO
* category-led SEO
* internal linking
* schema
* canonical/indexing control
* scalable URL structure
* content architecture
* topical authority structure
SEO structure must support:
* heirloom seeds
* medicinal herbs
* Australian gardening
* seasonal planting
* self-sufficiency
* Grow Club
* pollinator systems
Must structure:
* planting guides
* SEO articles
* seasonal pages
* category guides
# AI VIDEO / CONTENT REQUIREMENTS
Must create:
* Meta ads
* TikTok/Reels
* YouTube Shorts
* Grow Club ads
* educational content
* UGC-style content
Style:
* cinematic
* grounded
* trustworthy
* natural
* documentary-like
Must specify experience with:
* Runway
* Midjourney
* Sora
* CapCut
* Adobe Suite
* ElevenLabs
* Canva
# REQUIRED APPS / SYSTEMS
Must recommend and configure:
* subscriptions
* filtering/search
* SEO
* reviews
* bundles
* upsells
* Klaviyo
* analytics/tracking
Must minimise app bloat and maintain speed.
# REQUIRED SETUP
Must configure:
* shipping zones
* shipping couriers (example Australia post, aramex, hunters Courier etc)
* international shipping
* Shopify Payments
* Stripe
* PayPal
* Afterpay
* ZipPay
* eWAY
* GA4
* Meta Pixel
* Search Console
* conversion tracking
# REQUIRED DELIVERABLES
* fully functioning Shopify store
* collections/navigation
* filtering
* subscriptions
* mobile optimisation
* SEO foundations
* app integrations
* analytics/tracking
* payment/shipping setup
* testing
* Loom walkthroughs
* handover documentation
# RED FLAGS
We will NOT proceed with applicants who:
* only mention “SEO-friendly”
* only discuss meta tags
* do not understand Shopify collections
* do not understand filtering/metafields
* rely on excessive apps
* cannot explain scaling
* do not understand subscriptions
* cannot explain SEO architecture
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# REQUIRED APPLICATION RESPONSE
Please answer:
1. How would you structure a scalable Shopify catalogue with 1500+ SKUs?
2. How would you implement filtering and metafields?
3. What app stack would you recommend?
4. How would you structure collection SEO?
5. How would you prevent Shopify slowdown?
6. How would you structure Grow Club subscriptions?
7. What similar stores have you built?
8. What work is completed in-house?
9. What work is outsourced?
10. Can you meet the 7-day MVP launch timeline?