All-in-One Website + Local SEO + Google Ads Funnel Specialist for Contractor / Home Services Brand

Job Type Project-Based to Start, With Potential Ongoing Monthly Work Overview We are building out a branded residential and light construction service business under an existing company structure and are looking for one experienced freelancer who can help us build a local lead-generation machine from the ground up. The brand is Southern Charm Construction (SCC), a trade name operating under an existing LLC. We are not looking for just a website designer. We are not looking for just an SEO person. We are not looking for just a Google Ads manager. We are looking for one person who understands the full local home services funnel and can build it in a way that is harmonious from the start. The right person will be able to help us create a professional, conversion-focused online presence designed to generate inbound leads for residential services such as: Renovation work Remodeling New residential builds Home additions Drywall repair Fence installation and repair Landscaping-related repair work HVAC-related service coordination Plumbing-related repair coordination General home repair and improvement services What We Intend To Do Our goal is to create a lean but effective system that does the following: Builds a strong website for Southern Charm Construction Structures the website for local SEO from the beginning Launches Google Ads in a way that fits the site structure and service pages Connects forms, calls, and tracking correctly Routes leads into our email / intake system Creates a clean lead funnel that can later be supported by a remote intake assistant or VA We want this built the right way from day one so that the website, service pages, ads, forms, and lead flow all work together. Scope of Work We are looking for help with the following: Website / Funnel Build Build or complete a professional contractor/home services website Make the website mobile-friendly and conversion-focused Create or improve the homepage, about page, contact page, and service pages Build clear calls-to-action throughout the site Set up estimate request forms Route form submissions properly to our email Make recommendations for best funnel structure Local SEO Setup Structure pages correctly for local SEO Optimize titles, metadata, headings, and page content Help create service pages and location relevance Advise on local SEO best practices for a contractor/home services brand Make sure the website is built with search visibility in mind from the beginning Google Ads / Paid Search Setup Review and recommend campaign structure for local service lead generation Build or prepare landing-page logic so the site works well with Google Ads Set up Google Ads in a way that matches the services we want to promote Help with conversion-oriented page strategy Install or advise on tracking setup Tracking / Lead Flow Set up or advise on: form tracking call tracking conversion tracking lead routing Make sure we can tell where leads are coming from Help us avoid a disconnected or sloppy funnel Who We Are Looking For We want someone with real experience in local lead generation for contractor or home service businesses. This is not for beginners. You should understand how to connect: website structure SEO structure paid traffic service pages landing pages lead capture call-to-action flow tracking and conversions Required Proof / What You Must Show To be considered, you must clearly provide the following: Examples of contractor or home service websites you have built or significantly worked on Examples of Google Ads campaigns you have managed for local service businesses A brief explanation of your reasoning or results for local lead generation How you structure service pages and landing pages for conversion and search intent How you handle forms, call tracking, and conversion tracking If you cannot clearly show all five, please do not apply. Deliverables We Expect Depending on fit and your recommendations, we expect the engagement to include some or all of the following: website sitemap / page strategy homepage and service page structure local SEO setup contact / estimate form setup call-to-action placement Google Ads-aligned landing/funnel structure tracking setup or installation guidance launch-ready website or major improvements to an existing site Preferred Experience Strong preference for applicants with experience in: general contractors remodeling companies home improvement companies fence companies roofing companies HVAC companies plumbing companies landscaping companies local service businesses with inbound call leads Important Notes We prefer someone who can think strategically and not just “build pages.” We are trying to create a system that is: lean efficient conversion-focused scalable suitable for future intake support and lead follow-up We value someone who can explain things simply and practically, not just with technical jargon. Project Structure We are open to structuring this in 2 phases: Phase 1 – Strategy / Audit / Build Plan Paid initial phase where you provide: recommended sitemap service page structure local SEO structure funnel recommendations Google Ads fit / page recommendations tracking recommendations Phase 2 – Build / Setup / Launch If Phase 1 goes well, we move into: website completion/build SEO setup Google Ads-aligned implementation tracking and lead flow setup To Apply Please respond with: A short introduction Links or screenshots of relevant contractor/home services work Your experience with Google Ads for local lead generation A simple explanation of how you would approach this project Whether you recommend WordPress, Webflow, Wix, GoHighLevel, or another platform for this type of business and why Confirmation that you can handle both website/funnel structure and local SEO/Google Ads strategy together Budget Open to proposals based on experience, proof, and scope. We are looking for quality, clarity, and results — not fluff.