Project Description
I’m ready to launch a Meta campaign whose sole purpose is to bring in qualified leads. All ads will run on Facebook only, and the core audience will be a clearly defined age bracket that we will finalise together before launch.
Here’s how I see the engagement unfolding:
• You will build the full campaign inside Meta Ads Manager, structuring campaigns, ad sets, and ads for smooth optimisation.
• Creative assets—static, carousel, or short-form video—plus concise, conversion-oriented copy will be produced or adapted to suit the selected age group.
• Facebook Lead Ads (or an equivalent on-platform format) will capture prospect details; you will connect these forms to my CRM or export flows so leads reach me instantly.
• Pixel/Conversions API will be verified, events mapped, and custom as well as lookalike audiences set up for remarketing.
• Performance will be monitored daily, with bid, budget, and creative tweaks to keep cost-per-lead on target.
• Each week you’ll send a brief report highlighting spend, leads generated, CPL, and next-step recommendations.
Acceptance criteria: campaign goes live error-free, tracking fires correctly, and the first report lands in my inbox within seven days of launch.
If you have a track record of lowering CPL on Facebook for lead generation campaigns, I’d love to see proof and hear your plan of attack.