Project Description
About the Platform
We operate a growing DJ booking marketplace connecting professional DJs with event organizers, venues, and private clients — covering weddings, clubs, festivals, and corporate events. We need a digital marketing expert with web development support who can drive two-sided marketplace growth while also supporting platform improvements.
Phase 1 — Discovery & Strategy Presentation (This Bid)
Before execution, we want to evaluate your strategic thinking:
• Audit our platform, competitor marketplaces, and the entertainment booking space
• Identify positioning gaps on both the DJ supply side and client demand side
• Deliverable: A strategy presentation covering:
◦ Content strategy and editorial roadmap for DJ/event audience
◦ Marketing strategy across SEO, paid, social, and email channels
◦ Website improvement recommendations (frontend UX, CMS, performance)
◦ Quick wins vs. 3–6 month growth roadmap
Please include Phase 1 pricing in your bid.
Full Scope — Post Phase 1
Digital Marketing & Content Marketing
• SEO keyword strategy targeting event planners, venues, and DJs
• Local SEO for city-specific DJ booking searches
• Google Ads and Meta Ads for DJ sign-ups and client bookings
• Content marketing: blogs, DJ hiring guides, event planning tips, landing pages
• Marketing strategy for both B2C clients and DJ community growth
• Email sequences for DJ onboarding and client retention campaigns
• Social media strategy for Instagram, TikTok, and YouTube (music/nightlife niche)
Web Development Support
• Frontend development improvements to the booking flow and listing pages
• React.js component updates for DJ profiles, search, and booking UI
• Node.js backend API support for platform feature enhancements
• Joomla CMS management for blog, landing pages, and content updates
• Performance optimization, mobile responsiveness, and conversion rate improvements
Project Management
• End-to-end project management of marketing campaigns and dev sprints
• Coordination between marketing, content, and development workstreams
• Weekly progress reporting, KPI dashboards, and milestone tracking
• Agile task management using tools like Monday.com or Trello
Ideal Candidate / Agency
• Proven experience in digital marketing for marketplace or entertainment platforms
• Hands-on capability in content strategy and marketing strategy for two-sided platforms
• Technical skills in React.js, Node.js, and frontend development
• Comfortable managing Joomla-based content and CMS workflows
• Strong project management skills — able to run campaigns and dev tasks in parallel
• Data-driven, proactive, strong English communication, fast turnaround
What to Include in Your Proposal
• Agency/team introduction and relevant portfolio (marketplace, entertainment, or SaaS niche)
• Examples of content marketing or digital marketing campaigns you've run
• Any React.js / Node.js / Joomla work samples
• Your proposed team structure and project management approach
• Pricing model — retainer, milestone-based, or hybrid
• Phase 1 estimate