Project Description
PROJECT BRIEF — PRIMITIVA (RAW PET FOOD E-COMMERCE)
Project Overview
Primitiva is a premium raw pet food brand based in Brazil, focused on biologically appropriate diets for dogs. The brand positioning is ancestral, functional, and non-anthropomorphic.
We have already developed multiple standalone pages in HTML (custom layouts, including a diet calculator interface), but they are currently:
* Visually inconsistent
* Not integrated into a unified website
* Not connected to backend systems (e-commerce, ERP, payments)
The objective is to transform these isolated assets into a fully functional, cohesive, high-performance WooCommerce website.
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SCOPE OF WORK
1. Front-End Consolidation & Design System
* Take existing HTML pages and integrate them into WordPress
* Create a consistent visual system aligned with Primitiva branding:
* Typography
* Spacing
* Color system
* UI components
* Improve overall UX/UI (current layout is not at desired quality level)
* Ensure responsive design (mobile-first priority)
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2. WordPress + WooCommerce Setup
* Configure a clean WordPress environment
* Implement WooCommerce with:
* Product catalog (raw meals, supplements, treats, ingredients)
* Variable products and bundles
* Subscription logic (preferred but optional depending on feasibility)
* Optimize for performance and scalability
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3. Custom Pages & Functionalities
Integrate and/or rebuild the following key pages:
* Raw Diet Calculator (currently HTML)
* Must become interactive and functional inside WordPress
* Should allow users to build a diet structure (BARF / PMR / custom)
* Future-ready for dynamic pricing or cart integration
* “Butcher Shop” (ingredient builder)
* Users select individual components (meat, organs, bones, etc.)
* Should connect to WooCommerce cart
* Onboarding / “Start Here” Flow
* Questionnaire to personalize feeding plan
* Store user/pet data (if possible within WordPress user profiles)
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4. Systems Integration
The website must be fully connected to:
* ERP: Tiny (Olist/Tiny ERP)
* Sync products, inventory, and orders
* Payment Gateway: Asaas
* Configure checkout and payment flow
* Shipping Logic
* Location-based rules:
* Frozen products: São Paulo only
* Supplements: nationwide
* Delivery scheduling logic (if feasible)
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5. E-commerce Optimization
* Cart and checkout optimization (clarity, speed, conversion-focused)
* Upsell logic (e.g., boosters, add-ons)
* Clear shipping rules messaging
* First-order incentives and bundles
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6. Content Integration
* Add images, videos, and visual assets across pages
* Maintain strong visual storytelling aligned with brand identity
* Avoid generic “pet brand” aesthetics
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7. Performance & Technical Requirements
* Fast load times (Core Web Vitals awareness)
* SEO-friendly structure
* Clean code (avoid bloated builders when possible)
* Security best practices
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DELIVERABLES
* Fully functional WordPress + WooCommerce website
* All pages integrated and visually consistent
* Working calculator and product builder
* ERP + payment integration operational
* Mobile-optimized experience
* Documentation (basic handover instructions)
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IDEAL CANDIDATE
* Strong experience with:
* WordPress (custom development preferred over heavy page builders)
* WooCommerce (advanced setups)
* API integrations (ERP, payments)
* Front-end refinement (UI/UX sensitivity)
* Bonus:
* Experience with subscription models
* Experience with configurators/calculators
* Understanding of performance optimization
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IMPORTANT NOTES
* This is not a simple theme customization project
* We already have partial front-end assets (HTML), but they require refinement and integration
* Attention to detail and design quality is critical
* We are building a long-term scalable platform, not a quick MVP