Lead-Gen Google & Facebook Campaign

The objective is clear: build and optimise an integrated lead-generation engine across Google Search and Facebook Ads. On Google, I only need Search ads—no Display or Video—so keyword intent and ad-copy relevance are critical. On Facebook, creative must align with the same offer to keep messaging consistent as prospects move between platforms. To make this work I will provide the offer, landing-page access, and existing pixel/GA4 assets. Everything else—from campaign architecture to daily optimisation—should come from you. Deliverables • Audience & keyword research tailored to lead capture goals • Google Search campaigns: ad groups, extensions, negative keyword list, conversion tracking • Facebook campaigns: audience segmentation, ad creative (static or short-form video), event tracking • Unified reporting dashboard (Data Studio, Looker, or similar) showing CPL, ROAS, and funnel drop-offs • Two weeks of post-launch tuning to hit agreed cost-per-lead targets Acceptance criteria A lead is counted only when it reaches my CRM via the tracked form, at or below the target CPL we confirm before launch. Tools likely involved: Google Ads, Facebook Ads Manager, GA4, Tag Manager, and a dashboard tool of your choice.