Project Description
I run a service-based business and want to turn our existing ad spend into a steady stream of paying customers. The primary target is higher conversions, not just traffic or impressions. To make that happen, the campaign has to run simultaneously on Meta Ads and Google Ads, using one clear performance framework so budget moves fluidly to whichever channel is delivering the best cost-per-acquisition.
You’ll begin with a quick audit of any data I can supply, translate those findings into a full-funnel media plan, then launch and iterate fast. Dynamic creative testing, audience refinement, bid strategy tweaks, and sharp reporting are all part of the rhythm. I’m aiming for at least the kind of uplift you have achieved before—around a 40 % jump in ROI within six months—so please be comfortable setting milestone targets and explaining the numbers in plain language.
Key deliverables
• Channel audit summary with action items
• Unified campaign structure across Meta Ads & Google Ads, ready to go live
• Weekly optimization log plus concise KPI report (conversions, CPA, ROAS)
• End-of-month deep dive deck outlining wins, losses, next steps
Acceptance criteria
1. Conversions increase month-over-month while maintaining or lowering CPA.
2. Dashboards match platform data and are shareable with my team in real time.
3. All creative and copy revisions are stored in a versioned folder for easy review.
Tell me briefly about a service campaign you scaled, the tools you lean on for attribution, and how you decide when to reallocate budget between channels. I’ll shortlist and move quickly from there.