Project Description
I want to commission a series of short, high-quality videos that introduce our hosiery and accessory lines—socks, arm shields, handkerchiefs and tights—to retailers and distributors. The goal is purely informational: each clip should make it crystal-clear that we stock these items without drifting into a hard-sell tone.
Style & approach
• Lifestyle showcasing is the look I’m after. Think real-world settings or simple studio scenes that convey everyday use and quality.
• No voice-over is required unless you feel it adds value; clear on-screen text or subtle supers are fine.
• Please keep the pacing light and engaging so recipients will watch through to the end on mobile.
Usage requirements
The finished videos will be forwarded via WhatsApp and embedded on our website, so they must:
• export cleanly in mobile-friendly dimensions (vertical or square preferred, but I’m open to your suggestion);
• remain crisp after WhatsApp compression;
• be easy for web teams to host (MP4/H.264).
Deliverables
1. Minimum two lifestyle clip per product category (23 in total).
2. Each clip 20–40 seconds, HD 1080p.
3. Final MP4 files plus editable project files (Premiere Pro, Final Cut or DaVinci Resolve).
4. Simple sound bed with royalty-free music.
Acceptance criteria
The visuals must clearly show product texture, fit and real-life use; colour accuracy is crucial. I’ll sign off once the videos look sharp on both mobile and desktop and stay under WhatsApp’s size limit.
If this feels like the right fit for your production style, let’s discuss timelines and any questions you have about the shoot or post-production workflow.