Project Description
Performance Marketing Specialist Paid Media (Meta ·
Google · TikTok · YouTube) · Local SEO · Influencers .
Mid-level (3–5 years) · remotely
About the Role
We are hiring a mid-level Performance Marketing Specialist
(3–5 years of experience) to own paid media and local SEO for our restaurant
and hospitality clients in spain. You will build, launch, and optimize Meta
Ads, Google Ads (SEM), TikTok Ads, YouTube Ads, and Google Maps campaigns,
manage influencer collaborations, configure WhatsApp chatbots for reservations,
and lead Kit Digital applications end to end. Success is measured in
reservations booked, ROAS, CPL, and ranking #1 in the neighborhood.
Key Responsibilities
Build,
launch, and optimize Meta Ads campaigns (Facebook & Instagram) for
each client — audience research, creative testing, budget pacing,
conversion optimization.
Launch
and manage Google Ads (SEM) for Premium clients — reservation keywords,
local intent, Performance Max, and conversion tracking.
Plan
and run TikTok Ads campaigns — Spark Ads, short-form UGC creatives, local
targeting, creator collaborations, and full-funnel optimization.
Plan
and run YouTube Ads — in-stream, Shorts, and local awareness / conversion
campaigns integrated with Google Ads and GA4.
Own
Google Maps / local SEO: optimize Google Business Profile 100%, drive
reviews and local citations, and achieve "#1 in barrio" ranking.
Manage
influencer campaigns with Madrid food creators — scouting, outreach,
negotiation, briefing, content approval, and results measurement.
Configure
and optimize WhatsApp chatbots to handle reservations automatically and
integrate them with CRM / booking flows.
Lead
Kit Digital applications and execution end to end — eligibility,
documentation, submission, milestones, and compliance reporting.
Report
weekly to clients on ROAS, CPL, Maps rank, and reservations generated,
with clear next-step recommendations.
Align
with the Social Media Manager on creative direction and paid strategy,
ensuring organic and paid work pull in the same direction.
Requirements (must-have)
3–5
years managing Meta Ads and Google Ads campaigns with real budgets and
P&L accountability.
Hands-on
experience running TikTok Ads and YouTube Ads campaigns
(not just boosted posts) with real budgets and measurable results.
Proven
revenue / sales impact: your CV must show at least one case where
your campaigns delivered a 30%+ increase in revenue or sales for
a client or employer (include the before/after numbers).
Proven
budget ownership: your CV must show you have personally
managed total ad spend of at least $50,000 USD (cumulative
across clients / campaigns is fine, but it must be documented, not
estimated).
Proven
track record optimizing Google Business Profile and ranking in the local
Maps 3-pack.
Strong
grasp of performance metrics: ROAS, CPL, CTR, CPA, offline conversions,
and reservations.
Hands-on
experience running influencer campaigns (outreach, negotiation,
measurement).
Familiarity
with WhatsApp automation tools (e.g. 360dialog, Wati, Land Bot,
Respond.io).
professional
English (our clients are local, our stack is global).
Nice to Have
Previous
experience in restaurants, hospitality, or food & beverage.
Official
Meta Blueprint and/or Google Ads certifications.
Working
knowledge of Looker Studio, GA4, Google Tag Manager, and offline event /
pixel tracking.
Experience
producing and thinking UGC and short-form creatives for Reels and TikTok.
2–3
case studies across Meta, Google, TikTok, and/or YouTube Ads —
include budget, period, ROAS, CPL, and final result.
Proof
of a 30%+ revenue or sales increase you personally drove —
screenshots, dashboards, or a clear before/after number from the client or
employer.
Proof
of at least $50,000 USD in total managed ad spend — ad account
screenshots, client letters, or a reference we can verify.
Examples
of Google Business Profiles you have optimized (links + before/after
metrics where possible).
Your
salary expectations (base + variable).
Upload 1 supported file. Max 100 MB.
case studies - Proof of a 30%+ revenue or sales increase- Proof of at least $50,000 USD in total managed ad spend
Upload 1 supported file. Max 100 MB.
Submit your cover letter or resume
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. - Contact form owner - Terms of Service - Privacy Policy