Project Description
I’m looking for a Google Ads specialist who can create and optimise a search-only campaign that turns my returning visitors into quality leads.
Here’s what I need:
• Keyword research and ad group structure focused on high-intent terms my past visitors already search for.
• Compelling ad copy and extensions that nudge these users to submit our lead form.
• Audience segmentation to isolate returning visitors and exclude first-time traffic.
• Conversion tracking configured in Google Ads and Google Analytics so we can see exactly which keywords and creatives drive form completions.
• Ongoing bid, budget, and negative-keyword tuning for at least the first optimisation cycle, with a short written report of results and next steps.
I’ll provide current site analytics, past campaign data, and access to the account. Please bring experience with lead-generation funnels, remarketing lists for search ads (RLSA), and a track record of improving CPL.