Project Description
I run a firm that provides end-to-end accountancy and tax preparation for businesses incorporated in the UK, UAE and Singapore. I now need an experienced digital marketer to put those services in front of the right decision-makers and convert them into qualified leads.
Scope of work
You will drive Social media marketing, targeted Email campaigns and on-page/off-page Search engine optimization. For social, I currently use Facebook, LinkedIn and Instagram and want to see a consistent, professional presence across all three.
Key objectives
• Raise brand visibility in each region
• Generate high-quality enquiries for bookkeeping, year-end accounts, VAT/GST returns and corporate tax filings
• Build an email list segmented by country and service interest
• Improve Google rankings for niche phrases such as “UK year-end accounts service”, “UAE corporate tax consultant”, “Singapore GST filing help”
Deliverables
1. 30-day digital marketing plan broken down by UK, UAE and Singapore objectives
2. Social media content calendar (Facebook, LinkedIn, Instagram) with creatives and copy ready to publish
3. Two lead-nurture email sequences per country, complete with subject lines, body copy and CTAs
4. On-site SEO audit plus prioritized action list for quick technical and keyword wins
5. Weekly performance report covering reach, engagement, traffic and conversions
Acceptance criteria
• Content is tailored to the regulations and terminology of each jurisdiction
• All copy written in clear, professional English
• Tracking links or UTM parameters embedded so I can see source performance in Google Analytics
• First draft of the marketing plan delivered within five working days of project start
If you have proven results promoting professional services in multiple regions—and the know-how to mix compelling content with data-driven optimisation—I’m ready to get started.