Project Description
I run a premium café-bakery in Ludhiana and I want our Facebook and Instagram feeds to showcase the brand as vibrantly as the aroma inside the shop. The single, clear objective is to grow brand awareness in the city and surrounding areas, so every post, story, or reel must feel unmistakably “us” and reach new eyes.
Here is what I need from you:
• A monthly content calendar tailored to Facebook and Instagram, centred on seasonal or daily promotional offers (think BOGO coffee days, fresh-from-the-oven croissant drops, festive hampers, etc.).
• Scroll-stopping visuals—static posts, short videos, Reels—designed in Canva, Photoshop or the tool you prefer, formatted correctly for each platform.
• Captions and hashtags that position us as Ludhiana’s go-to spot for quality bakes and cosy café vibes, written in an approachable tone.
• Community management: timely replies to comments and basic inbox queries so followers feel heard.
• A simple analytics recap at the end of each month pulled from Meta Business Suite, highlighting reach, engagement, follower growth and which offers resonated most.
Acceptance criteria
1. Content calendar approved one week before the start of each month.
2. Minimum 15 feed posts and 8 stories per month, published on the agreed schedule.
3. Visuals delivered in editable format plus final exports.
4. Monthly report submitted within three days of month-end.
If you know your way around Instagram Insights, Facebook Creator Studio and have a knack for translating café promotions into thumb-stopping creatives, let’s talk.