Project Description
I want to breathe new life into our brand without losing the soul of the current logo. Please keep the original colour scheme, font style and the recognisable icon, yet refine them into a modern, minimalist system that feels fresh across every touch-point.
Scope
• Polish the existing logo so it looks contemporary but still instantly familiar.
• Expand that core into a full identity: balanced colour palette, primary and secondary typefaces, supporting graphic elements and pattern work.
• Document everything in a clear Brand Guidelines PDF so any future designer can execute the look consistently.
Priority applications
• Business cards that make a strong first impression
• Cohesive social media asset templates (profile, cover, post layouts)
• Eye-catching storefront signage – files must be print-ready at large scale
• Of course, the master logo package in every necessary format
Deliverables (all in organised folders)
1. Editable source files: AI, PSD plus layered PDFs and streamlined PNG/SVG exports
2. Complete Brand Guidelines (colour values, typography rules, spacing grid, usage do’s & don’ts)
3. Press-ready signage artwork with outlined fonts and bleed settings
Essential requirements
• A portfolio that proves solid brand-identity experience; show before-and-after logo examples if possible.
• Fluent Arabic so the word-mark is handled correctly.
• Familiarity with large-format/signboard production is a bonus.
• Ability to meet milestones and refine work based on my feedback until we nail it.
I’ll share the current logo and extra company details once we start. Looking forward to seeing how you elevate our visual presence while preserving what our customers already know and love.