Project Description
I have to turn in a 2,500–3,000-word feasibility study for my Executive MBA course. The brief is clear: pick a product-based idea in the retail space that is still only at the conceptual stage and run a full feasibility analysis on it.
What I need from you is a polished, academically sound paper that meets EMBA standards while remaining practical and well-structured. The assignment must move from idea description through market, technical, financial and organizational feasibility, ending with a go / no-go recommendation. Cite current data from reliable, publicly available sources and weave them naturally into the narrative. Visuals such as concise tables or simple charts are welcome as long as they support the discussion and stay within the word limit.
Deliverable (single Word document):
• 2,500–3,000 words, excluding references and any appendices
• Logical headings that mirror a standard feasibility framework
• In-text citations and a reference list in a consistent academic style (APA or Harvard)
I will supply any course rubrics or formatting templates once we start. Please keep the tone professional yet engaging and ensure the analysis feels tailored to a graduate-level audience.