Project Description
We are seeking an experienced UX/UI designer with strong branding and SEO expertise to revamp our e-commerce website, mediscrubs.com.au. Our goal is to modernize the site with a luxury fashion-inspired design that reflects our premium medical apparel brand while improving usability, storytelling, and conversion rates.
Key Deliverables:
- A visually appealing, clean, and elevated design that aligns with our brand positioning as a premium medical uniform provider.
- Intuitive navigation and user experience to streamline product discovery and checkout.
- Integration of features like customer reviews, advanced product filters, and a prominently placed blog section.
- Clear communication of who we are and what we provide through compelling storytelling elements.
- SEO optimization: keyword research, improved structure, metadata implementation, and enhanced discoverability.
Ideal Freelancer:
- Proven experience in high-end e-commerce UX/UI design (portfolio required).
- Strong understanding of branding principles and luxury aesthetics.
- Expertise in SEO strategies for e-commerce platforms.
- Ability to collaborate on ideas and provide strategic guidance.